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Digital Marketing Manager, Automation (Salesforce Marketing Clou
PARSIPPANY NJ 07054
Category: Other
  • Your pay will be discussed at your interview

Job code: lhw-e0-90674454

Company Profile

Wyndham Destinations

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Summary

  Job posted:   Thu Jun 7, 2018
  Distance to work:   ? miles
       
  13 Views, 0 Applications  
 
Digital Marketing Manager, Automation (Salesforce Marketing Clou
**_Who we are:_**


Wyndham Destination
Network is a pioneer in the sharing economy, offering travelers a place to feel
at home no matter where their journey takes them. With more than 121,000 unique
properties in over 110 countries, our diverse collection of unique private
accommodations around the world offers something for every traveler, whether
they are looking for adventure, a quiet family getaway, an urban cityscape or
anything in between. We are uniquely positioned with our Peer-to-Peer Plus
approach, which not only connects travelers with vacation homeowners, but also
provides both with a range of services to ensure a hassle-free experience.




Our network of affiliated timeshare properties
and vacation rental properties fall under more than a dozen brands including
Wyndham Vacation Rentals, RCI, Hoseasons, cottages.com, James Villa Holidays,
The Registry Collection program, Landal GreenParks and Novasol. Wyndham
Destination Network's trusted brands give travelers the peace-of-mind to
vacation the way they want, and last year, sent nearly 14 million travelers on
vacation.




**_What you'll do:_**


The Digital Marketing Manager - Automation will be a critical part of a transformational team that evolves RCI's marketing efforts from product centric to customer centric through the use of the Salesforce Marketing Cloud platform.


This position is responsible for managing daily marketing campaigns cross-channel including email, mobile and paid media. She/he will work with cross-functional teams to manage and rigorously oversee each email, providing direction on copy, images, layout, links, and dynamic content. She/he will implement edits based on campaign team feedback and set processes to deploy campaigns and oversee any delivery issues.


The Digital Marketing Manager will also be responsible for the development of our email strategy focusing on revenue, traffic, and promotional campaigns such as activation, engagement and retention. This individual will oversee development of email templates, which includes coding emails using HTML and CSS, conducting rendering testing across email clients and mobile devices, as well as some light work on design modification and image creation. He or she will also evaluate performance and identify opportunities to improve revenue and customer engagement. The position will collaborate with creative services, campaign managers, analytics, and the testing team to provide direction and evaluate current processes, and oversee tracking, and reporting of the marketing campaigns.


**Responsibilities:**


+ Manage administration of marketing campaigns across the cloud, either in each function (email, SMS, Push, Ad studio) or through Journey Builder

+ Lead management, strategic planning & analysis of platform and channel performance to drive optimization

+ Oversee complex campaign workflow rules, data validation, and triggers and drive process improvements and innovations

+ Ownership of deployment processes to streamline campaign execution & development

+ Independently work cross-functionally to drive progress and resolve issues

+ Key escalation point of contact for troubleshooting / first line of support for internal users

+ Collaborate with and communicate to campaign teams to align approach and set-up with strategy

+ Develop and maintain validation rules and custom work flow

+ Prepare and plan future new functionality and customization or enhancements with users prior to releasing net new functionality.

+ Responsible for managing meetings with other SF administrators to leverage process and learnings

+ Assist in the management of email vendors and agencies, maximizing performance and investment

+ Drive platform projects from inception to completion working collaboratively with a cross-functional team








**_What we offer:_**


+ Competitive salary

+ Bonus eligibility

+ Paid Vacation, Sick, and Holidays

+ Tuition Reimbursement (up to $6,000/yr)

+ Opportunity for growth

+ Travel Discounts to our resorts and hotels

+ Health Benefits within 30 days

+ Culture focused on customer service, diversity, and community service


**_Are you the right fit? Here is what we are looking for:_**


+ BA/BS degree, Certificate in Web Technologies, or 1 year of dynamic email and/or web development

+ 3 to 5 years direct experience executing email marketing campaigns preferably via ExactTarget

+ SQL knowledge a plus

+ Responsive web/email design experience a plus

+ Extremely detail oriented; ensures work is correct before releasing while still meeting deadlines

+ Ability to work effectively in a fast-paced environment

+ Strong interpersonal and communication skills required

+ Good organizational and multi-tasking skills

+ Project management experience

+ Self-starter; completes tasks fully, accurately and independently

+ Methodical with a desire to test, learn and iterate

+ Solid analytical and problem solving skills

+ Innovative focus with an eye on continual improvement

+ Ability to successfully communicate both verbally and in writing

+ Service oriented mindset

+ Demonstrate sound business judgment and decision making skills

+ Strong understanding of email marketing best practices including CAN-SPAM Laws and deliverability best practices

+ Basic understanding of the role of tagging / pixels in the function and measurement of digital marketing

+ Understand and appreciate a customer-centric approach and culture

+ Minimum 5 years experience building email marketing campaigns utilizing, content areas, portfolio, segmentation, automation, tracking and analytics to make data driven decisions to optimize their email campaigns

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