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eCommerce Product Manager (Flex - Secaucus Area)
Category: Transportation
  • Your pay will be discussed at your interview

Job code: lhw-e0-90672035

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  Job posted:   Thu Jun 7, 2018
  Distance to work:   ? miles
  7 Views, 0 Applications  
eCommerce Product Manager (Flex - Secaucus Area)
The eCommerce Product Manager creates and executes product, program, and/or channel marketing plans and sales campaigns to grow volume, revenue, and profit within targeted segments. He/She collaborates with other groups to ensure the right messages get to the customer through all communications channels.

This position identifies targeted markets, researches buying behaviors, and translates buying behaviors into value propositions for customers. The eCommerce Product Manager is responsible for conducting and directing the analysis in support of advancing the competitiveness of select products, participating in cross-functional efforts to address opportunities and gaps, and developing and distributing routine and ad-hoc product performance reports. He/She performs defined maintenance activities for support infrastructure and materials, supports seasonal operating plan analysis and development, and develops content in support of field training and communications. The eCommerce Product Manager oversees supervisors, specialists, and administrative assistants. This is a virtual position.

**Responsibilities and Duties**

+ Gathers, compiles, and analyzes relevant research data for inclusion in presentations to stakeholders

+ Creates PowerPoint slides and narratives to be used in formal presentations to key stakeholders

+ Responds to stakeholder questions and concerns to ensure understanding of findings and gain commitment and buy-in

+ Analyzes marketing research information to develop a value proposition that clearly articulates UPS's positioning against the competition

+ Develops business case documentation to establish baseline for opportunities and challenges to gaining market share

+ Implements measurement plans to ensure effective tracking of program or product deployment (e.g., enrollment, activations, etc.)

**Knowledge and Skills**

+ Identifies key information sources, assesses information quality, and understands and communicates limitations; relates and compares information from different sources; manages large amounts of data and appropriately applies data reduction and exploratory analysis techniques; makes logical assumptions; challenges own findings and documents process and outcomes; audits own analyses and determines their validity

+ Demonstrate understanding of UPS's brand architecture, nomenclature, and identity systems, and appropriate application; develops basic communication briefs supporting the targeting of established segments for established products and solutions; demonstrates understanding of basic media mix alternatives

+ Demonstrates understanding of the purpose, benefits, and alternative methods of segmenting markets; analyzes current customer performance and market potential of defined segments; able to define the purpose, benefits and differences between value statements and value propositions

+ Adept at thoroughly defining problems and structuring analytical paths to solving them; disaggregates problems into key issues to efficiently solve them; selects efficient analytical approaches that fit the situation

+ Applies knowledge of objectives, strategies and policies of Revenue Management to support analysis and development of marketing or pricing-related initiatives; applies knowledge of product profitability and how incentive levels can be used to maximize profits; applies understanding of the various pricing processes for small to large customers and when they are utilized to support plans or initiatives which have pricing components or dependencies; understands appropriate use of cost models (e.g., fully allocated, long or short-run marginal, freight forwarding gross margin and net contribution for customer and competitive situations); applies knowledge of competitor strengths and weaknesses in pricing policies and strategies to support analysis and the development of marketing or pricing-related initiatives

+ Demonstrates familiarity with the core service offerings across business units and deep familiarity with product, service, and customer facing technology offerings of at least one business unit; demonstrates knowledge of competitors' offerings and the features of their products, services, and customer facing technology solutions; describes types of customers that would benefit from selected offerings; compares and contrasts UPS's and competitor's products, services, and customer facing technology solutions; able to compare and contrast the customer's experience of engaging with UPS and primary competitors across all touch-points; summarizes positive and negative gaps; develops plans to leverage advantages and correct disadvantages

+ Demonstrates a detailed understanding of competitor's strategies and offerings; collects, analyzes, and interprets competitive information; identifies areas where UPS is at a competitive disadvantage and suggests ideas for improving its competitive position

+ Familiar with the primary customer business processes in which UPS solutions are most frequently applied (e.g., order management, shipping, receiving, returns, accounts receivable and accounts payable); within area of responsibility, able to describe customer benefits through the application of UPS solutions

+ Assesses the impact of regulatory actions under consideration and identifies appropriate action plans, leveraging the work of Public Affairs; translates technology developments into issues and opportunities for UPS

+ Establishes oneself as a subject matter expert on assigned offerings (features, competitive position, historical & current performance, etc.); maintains deep familiarity with competitive offerings or substitute offerings and identifies points of superiority or required enhancements

+ Experience with eCommerce platforms (Salesforce, Demandware, Magento, etc.)

UPS is an equal opportunity employer - race/color/religion/sex/national origin/veteran/disability/sexual orientation/gender identity


**Category:** Marketing and Communication, Seasonal

**Requisition Number:** 162542

**Location:** Secaucus,New Jersey

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